When we hit the big holiday shopping season, you don’t want to get caught without anything to sell. If you haven’t already, start placing your orders for 4th quarter now.
If you sell out of products, even for a few days, you may lose sales that you won’t have a chance to make up for.
This is also true for your shipping supplies. Don’t run out.
Stay in stock and maximize your holiday profits.
Years ago, I sold used printers on Ebay and printing supplies on my own website. At the time, the used printer market was very competitive. One way I set my listings apart from everyone else was I added value without increasing my costs. Here’s what I did:
Since I was selling related products — ink cartridges, toner cartridges, photo paper, etc., I had a vested interest in turning one-time used printer sales into repeat supply customers.
I created a “Frequent Buyer Program.” On my website, I sold a membership for a one-time fee of $9.95. From that point forward, members would receive a discount on their ink and toner orders. The discount got bigger as the orders got bigger. My members wanted to get on the positive side of that deal as soon as they could to reap the benefits of saving in the future.
I offered this membership for free on all used printer purchases on Ebay. I automatically added $10 of value to the printer without adding any cost to me. Many of the printers I sold went for $30 to $50 dollars. On a $30 printer, that extra $10 of value was essentially a 33% bonus.
What can you do to increase your value to your buyers?
